Sumo Scoop is the champion among all ice cream scoops in the market. Made from heaviest-duty solid single piece stainless steel, Sumo Scoop makes cutting through rock-hard, frozen-solid ice cream feel like cutting through whipped cream. Sumo Scoop came to us to create an advertisement image that would illustrate the toughness and durability of its product. We came up with the idea of a hand scooping up mountains of ice cream effortlessly, as though it is just scooping up whipped cream. The imagery of mountain is used because mountains are hard. The look and feel of the image is also made to look like a Willy-Wonka-inspired, fantasy land.
